SAUMA Helsinki

  Vaatturiliike Sauma was founded in 2004 by tailors Olli Holstikko and Tuomo Pynttäri. The store moved to its current location by the beautiful old church park in Helsinki four years ago. Olli and Tuomo were both taught the trade by master tailor Jouni Korhonen for six years in Helsinki. When he passed away in … Continue Reading

CQP & the new pop-up store in Stockholm

  We sat down with Adam Lewenhaupt, founder of the Swedish brand C.QP and asked him some questions about the mission of the company and their forthcoming projects.   portrait of Adam Lewenhaupt by Jamie Ferguson    Name of the company / brand CQP (Conversations & Quintessential Products)   Why this name? When we first … Continue Reading

Stenströms & the launch of their ecommerce

  We paid a visit to the headquarters of Stenströms in Helsingborg, south of Sweden, and had a nice conversation and lunch with Marie Ramberg (Marketing Manager) and Peter Jüriado (Head of Design for the Men’s department).     AA: What are the origins of the name Stenströms ? MR: Our founder´s name was August Stenström. … Continue Reading


MODICA Milano opened in Milan via Borgospesso 25 almost three years ago. Gianni Modica calls this little shop of 50 sqm “the essence of what we like”. Gianni runs the store together with his son Jacopo, who has joined the father from day one after a couple of years abroad with Kiton in New York … Continue Reading

Gabucci Stockholm

  Bob Tavakoli, owner of Gabucci in Stockholm, has been the first person we have met for this project and that was not a coincidence. He deserves a lot of respect for what he has done for over 20 years. He opened his first store in 1994 and since the beginning he introduced the best … Continue Reading

a chat with Lars Braun

  BRAUN HAMBURG began in 1933, not a great year to mention (see what happened with Hitler…). We spoke with Lars Braun about the company’s foundation who gracefully answered still showing some discomfort, however 1933 is definitely just a coincidence. Lars, current CEO and grandson of the company’s founder entered the company in 1996. “The … Continue Reading