SAUMA Helsinki

  Vaatturiliike Sauma was founded in 2004 by tailors Olli Holstikko and Tuomo Pynttäri. The store moved to its current location by the beautiful old church park in Helsinki four years ago. Olli and Tuomo were both taught the trade by master tailor Jouni Korhonen for six years in Helsinki. When he passed away in … Continue Reading


MODICA Milano opened in Milan via Borgospesso 25 almost three years ago. Gianni Modica calls this little shop of 50 sqm “the essence of what we like”. Gianni runs the store together with his son Jacopo, who has joined the father from day one after a couple of years abroad with Kiton in New York … Continue Reading

Gabucci Stockholm

  Bob Tavakoli, owner of Gabucci in Stockholm, has been the first person we have met for this project and that was not a coincidence. He deserves a lot of respect for what he has done for over 20 years. He opened his first store in 1994 and since the beginning he introduced the best … Continue Reading

Michael Jondral: why classic retail is dead

  The history of Michael Jondral dates back in 1984 when he started to work as an employee at Heinrich’s, the high class destination store in Hannover during the late 80’s and 90’s. In 2002 Mr Jondral became part-owner of Heinrich’s and continued to work there for another five years.  He then had to leave … Continue Reading

a chat with Lars Braun

  BRAUN HAMBURG began in 1933, not a great year to mention (see what happened with Hitler…). We spoke with Lars Braun about the company’s foundation who gracefully answered still showing some discomfort, however 1933 is definitely just a coincidence. Lars, current CEO and grandson of the company’s founder entered the company in 1996. “The … Continue Reading

the values of Pauw Mannen

  When I asked Christiaan Klein Pauw at Pauw Amsterdam to possible have a chat with Madeleine Pauw he very kindly smiled and politely said that Mrs Pauw is not usually available for this kind of interviews. The story of Pauw and what Madeleine has made is fascinating and goes back to 1949 when Madeleine’s … Continue Reading