De Petrillo – One year after

  I can never find enough time to write on this website some articles about contents and ideas about what is happening in the industry today. The long flight back from Japan was a great moment to put down some notes about what has been done in the first 12 months of my collaboration with De … Continue Reading

Gaiola & De Petrillo

  During a visit to the surroundings of Naples a few months ago I met the gentlemen De Petrillo, owners of a small men’s clothing atelier in Frattamaggiore. I would have liked to be able to gather some elements of that chat for an article on the site but it was not possible because many … Continue Reading

CQP & the new pop-up store in Stockholm

  We sat down with Adam Lewenhaupt, founder of the Swedish brand C.QP and asked him some questions about the mission of the company and their forthcoming projects.   portrait of Adam Lewenhaupt by Jamie Ferguson    Name of the company / brand CQP (Conversations & Quintessential Products)   Why this name? When we first … Continue Reading

Stenströms & the launch of their ecommerce

  We paid a visit to the headquarters of Stenströms in Helsingborg, south of Sweden, and had a nice conversation and lunch with Marie Ramberg (Marketing Manager) and Peter Jüriado (Head of Design for the Men’s department).     AA: What are the origins of the name Stenströms ? MR: Our founder´s name was August Stenström. … Continue Reading


  Big Uncle is an Italian independent menswear brand founded in 2014 by Sabino Iebba and Riccardo Moroni.  We met for a coffee in their studio in Milan right after their FW18 presentation in Janaury.     First question I asked when I met them was related the meaning of the brand name. “Each one … Continue Reading


  Sabato Russo, the man behind Sartorial Monk, has no background in the fashion industry; instead he describes himself as a self-taught and self-made, with a great passion for architecture. He enjoys developing his collections with a poetic spirit, where he can put his emotions into practice. Not to be confused with the word minimalism … Continue Reading


  We came across the greek brand ME THEN because we loved the aesthetics of their design and their Instagram feed. Their website is opening this month and they will have an e-shop. All products are proudly made in Greece and prices in Europe are 75€ for sweaters, 40€ for tshirts, 110€ for pants and … Continue Reading

Wellema Hats and their goal to go into wholesale

  Could you explain the origins of the ‘Wellema’ name? Wellema is our family name. While from the start it was decided to have Wellema Hats incorporated into the company name, we also stumbled upon a book that was published in 1913. This book outlined how to make a hat and set up your company … Continue Reading