Pitti Uomo 94 – Nature of Trends and the trend of Nature

  Technical pitch: Nature of Trends and the trend of Nature     Pitti Uomo 94   The irony was not lost as the heavens opened on Pitti 94. I, being British and harbouring a keen interest in the weather, took advance warning of the impending rain. Armed with an umbrella, I splashed across the … Continue Reading

White Street Market – Milan June 16-17-18

  WHITE SHOW IS READY TO LAUNCH WHITE STREET MARKET: A NEW FORMAT OPEN TO THE PUBLIC FOR SPORTSWEAR & STREETWEAR   On the occasion of WHITE MAN & WOMAN, opening at Ex Ansaldo | Base in via Tortona 54, WHITE STREET MARKET is being launched as an innovative and unique format for the Italian … Continue Reading

Gaiola & De Petrillo

  During a visit to the surroundings of Naples a few months ago I met the gentlemen De Petrillo, owners of a small men’s clothing atelier in Frattamaggiore. I would have liked to be able to gather some elements of that chat for an article on the site but it was not possible because many … Continue Reading

SAUMA Helsinki

  Vaatturiliike Sauma was founded in 2004 by tailors Olli Holstikko and Tuomo Pynttäri. The store moved to its current location by the beautiful old church park in Helsinki four years ago. Olli and Tuomo were both taught the trade by master tailor Jouni Korhonen for six years in Helsinki. When he passed away in … Continue Reading

CQP & the new pop-up store in Stockholm

  We sat down with Adam Lewenhaupt, founder of the Swedish brand C.QP and asked him some questions about the mission of the company and their forthcoming projects.   portrait of Adam Lewenhaupt by Jamie Ferguson    Name of the company / brand CQP (Conversations & Quintessential Products)   Why this name? When we first … Continue Reading

Stenströms & the launch of their ecommerce

  We paid a visit to the headquarters of Stenströms in Helsingborg, south of Sweden, and had a nice conversation and lunch with Marie Ramberg (Marketing Manager) and Peter Jüriado (Head of Design for the Men’s department).     AA: What are the origins of the name Stenströms ? MR: Our founder´s name was August Stenström. … Continue Reading

New York Fashion Week FW18

  New York Fashion Week Men’s is always a difficult beast to discuss; full of a slurry of different designers, small and large, many of whom attempt to capitalize on New York’s workwear and streetwear hype to gain momentum for their sometimes indistinguishable collections. It would be difficult to discuss the collections without mentioning the … Continue Reading


  Big Uncle is an Italian independent menswear brand founded in 2014 by Sabino Iebba and Riccardo Moroni.  We met for a coffee in their studio in Milan right after their FW18 presentation in Janaury.     First question I asked when I met them was related the meaning of the brand name. “Each one … Continue Reading

Brands vs Streetstyle

  Brands vs Streetstyle: where should be the focus?   Not sure in which category of the website this article should go, and this is probably going to be an exception to the topics usually available on TheStyleism. I usually prefer the website to have articles or conversations where the writer does not show his … Continue Reading


MODICA Milano opened in Milan via Borgospesso 25 almost three years ago. Gianni Modica calls this little shop of 50 sqm “the essence of what we like”. Gianni runs the store together with his son Jacopo, who has joined the father from day one after a couple of years abroad with Kiton in New York … Continue Reading