Featured

  •   I can never find enough time to write on this website some articles about contents and ideas about what is happening in the industry today. The long flight back from Japan was a great moment to put down some notes about what has been done in the first 12 months of my collaboration with De Petrillo. One year after we started we're happy to confirm a 30% growth on De Petrillo for the current year versus 2018.   "The" overcoat of FW19 part of the black and white theme   When I met Benny (Benedetto De Petrillo, CEO of the company) his goal was to increase the sales and he was wondering…

Brands & Designers

  •   I can never find enough time to write on this website some articles about contents and ideas about what is happening in the industry today. The long flight back from Japan was a great moment to put down some notes about what has been done in the first 12 months of my collaboration with De Petrillo. One year after we started we're happy to confirm a 30% growth on De Petrillo for the current year versus 2018.   "The" overcoat of FW19 part of the black and white theme   When I met Benny (Benedetto De Petrillo, CEO of the company) his goal was to increase the sales and he was wondering…

the modern man today

About Me

The modern man today is more and more often mixing the garments in his wardrobe. He can wear bespoke one day and wear more casually the day after; and go for vintage/used garments or buy the latest hype sneakers. We are happy to feature brands and stores with a soul, they can be 100 years old or very new. Hope you will enjoy the contents! picture by Jonathan Daniel Pryce @garconjon